Wednesday, March 27, 2019

What are the Challenges Present in the Digital Gaming Market in China?

Smartphones are omnipresent in China and serve to fulfill a number of daily needs. Being a new entrant in the digital gaming scenario, China directly jumped into the mobile gaming segment rather than investing in the expensive and cumbersome stage of PC games. Due to the blanket ban on gaming consoles in 2000, major companies could not release any of their consoles in the Chinese market. The only way consoles were available was through black market purchases or foreign imports.
According to research by leading market analysts, the digital gaming market in China is expected to expand at a compound annual growth rate (CAGR) of 15.4% during 2018-2023, and reach a revenue of USD 83.79 Bn by 2023. It is not easy to publish games in China, more so for foreign countries. In order to publish a game, the developers need to apply for a review which might take weeks. The games which contain gore, nudity, anti-government strains and negative depiction of Chinese culture are disapproved and banned.
The Chinese ministry of education is particularly hostile towards the Chinese digital gaming market as it believes that excessive use of video games can cause mental and physical strain on children and leads to near-sightedness or myopia among minors. Games that include a winning prize or gambling are sharply criticized by government authorities as it is against Chinese culture. An online games review committee too is set up to review and approve already released games.
The state officials claim that these censorships are guided towards the best interest of Chinese citizens and their main objective is to guide game developers into creating games that present the Chinese values in a positive light, instill a sense of national duty and satisfy public need for entertainment and leisure, but not at the expense of the nation.

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