Friday, July 26, 2019

Why the processed food market in India is gaining prominence recently?

For a long time, the term ‘processed foods’ were seen by many with certain disdain, suggesting the fact that processed foods are somewhat inferior to their non-processed counterparts. However, it is important to remember that food processing has been used for centuries, and it greatly facilitates provision of safe food to populations around the globe. It was not until very long that processed, preserved foods became widely available in India, and the food processing market in India gained significant prominence.

 
food processing market in India
Food Processing Market in India

Benefits of food processing –

Safety – One of the biggest benefits of processing foods is that it allows the food producers to ensure food safety and remove or prevent dangerous toxins. Milk pasteurization is a good example of food processing as it removes harmful bacteria from raw milk, making it suitable for human consumption. Food processing methods that remove water, such as drying and smoking, reduce or limit the possibility of bacterial growth because the bacteria rely on the water to grow and multiply.

Preservation – Once food is processed, it invariably make them far easier to store and preserve. Some food processing techniques, such as freezing, preserve the nutritional content. Other methods, such as cooking, can also improve nutritional content. Moreover, preserved food can be stored for longer time periods compared to non-preserved foods, making them convenient for consumers to consume and do away with frequent purchases.


Food processing allows consumers to enjoy a varied diet that is compatible with the fast pace and lifestyle of the modern day society. People are always on the move, and are exposed to a wider selection of flavours and styles of foods. Individuals are also changing the way they spend their time, and many choose not to cook foods from scratch. To meet consumer expectations, manufacturers are therefore producing sophisticated foods of restaurant quality, or from far-away countries to cook and enjoy in our own homes.

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Friday, July 19, 2019

Agricultural Machinery Market In India

The agricultural scene here in India can best be described as a paradox – where on one side it’s got the largest workforce number yet, on the other hand, it struggles to keep up with the minimum GDP contribution. At the same time, India has to compete with China but is unable to keep up with the kind of production level coming out of Japan, which is geographically smaller yet has more output than India does? Here’s what’s going wrong.

• The biggest problem is one that the farmers don’t have any control over – the weather. Irregularity and uncertainty of the rains can drastically reduce produce output levels and even destroy crops altogether. 

• Farmers don’t have access to canal irrigation everywhere and farmers depend on the rains, as erratic as they are, for fruitful a yield. 

• Increasing population numbers are reducing the amount of farming and agricultural land available.  

The Agricultural Machinery Market In India might have the best solutions for tackling these issues through the provision of tools, in these ways.

Water management for better irrigation

Crops only grow well if they are given the right amount of water, by irrigating fields. Shortage of water will always be an issue, so the use of agricultural equipment like water monitoring channels, humidity sensors can help control that. For example, the sensors are plugged in the soil, they read the moistures levels and the relay data back to machines that control valves to water tanks. Such water management technology is helpful in drought-prone states and those that get too much rain.

Mechanized crop planting/ harvesting to reduce labour time

To speed up the process of planting, harvesting and fertilizing crops farmers can rely on backhoes, seed drills, tractors, and front end loaders that help them move faster, use less manpower and get better results.      

Determine optimal pre and post cultivation cycle environments

Farmers can use similar soil sensors to assess the right irrigation facilities to be used, the state of the soils to be cultivated and how crops will fare if they were to alter those conditions. Applying technology in this way helps them to cope with unexpected changes in weather, air temperature, sunlight, plant diseases, and pests.

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Top challenges for the Global Payment Security Market

Mobile apps make it possible for consumers to pay all services and goods using a single digital medium. Thousands of bank accounts are connected to these payment portals, increasing purchasing power and has with time, has been perfected so users don’t lose any cash in transit.    

Payment gateways are those applications that help with the authorization of online cash transfers across various accounts. Merchants like online retailers, e-businesses, even traditional stores utilize it as a virtual equivalent of their point of sales.

It works by encrypting all numbers and data shared between merchants and customers, with the intention of making it safer for both parties. But how secure are they? Well, that's an ongoing debate in the Global Payment Security Market and most consumers feel that the best is often that one that’s the safest.

The general notion is that some mobile payments might still be unsecured, in terms of loopholes created while setting up all steps in the payment mechanism. One problem or paradox is the use of second-factor authentications or OTPs, - the issue is that the app that requires or reads these OTPs can access the messages in the inbox. If malicious apps are fitted with the same system, then the security of card data saved on the device is compromised.     

The device hardware is the next problem and firms might take a while before they cover this area, as they’re keeping sales and bottom lines in mind when building devices. The connection to payment security is this – many payments apps and wallets used don’t make use of the hardware-level security and instead, run on the Android OS. Online payments might not be as secure as you think as the device passwords, even fingerprints can be captured or hacked.      

Translated loosely, all of us are being authenticated by the device we use, but we aren’t sure of whether that device will secure our payments or not.

Wednesday, July 17, 2019

The green trend in the Global Feminine Hygiene Products Market

We already have organic foods, clothes, and cosmetics. So it was only a matter of time before organic feminine hygiene products entered the mainstream market. Tampons, pads, liners, and cleansers are now being made for the Global Feminine Hygiene Products Market with materials that are biodegradable, non-carcinogenic and free of chlorine, bleach and other chemicals.  

Global Feminine Hygiene Products Market

Manufacturers are now using plant starch, unbleached cotton, compostable cellulose, and wood pulp. But there is one tiny problem and that’s the price of an average organic sanitary product. For example, in India, a pack of 10 organic pads will fetch you around Rs. 300, while organic tampons Rs. 400. Price is still a deterrent in many countries where women can’t afford regular napkins.

Still, women are on the lookout for alternatives that are safe but don’t wish to use menstrual cups. In this sense, organic sanitary pads and tampons are better than the non-organic alternatives. Experts say that the advantage is that the materials used allow the skin to breathe. Commercial pads comprise of plastic content that irritates the skin and might lead to rashes, allergic reactions. Organic cellulose is more absorbent, and cotton fabrics last longer and are more hygienic.         

Companies like NatraCare, The Organic Code, Purganics are leading the way when it comes to addressing the chemical-free options. Their processes exclude the use of chlorine bleaching, shown to expose users to high dioxin levels.  

Health benefits aside, these organic feminine hygiene products help in reducing carbon footprint. Commercial pads are not biodegradable and require years to decompose fully, organic pads are manufactured using materials that are sustainably sourced, protecting the soil, water systems, and rivers before and after use.

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Monday, July 15, 2019

What’s stopping the Machine Learning Market in India from growing?

Come to think of it, if machines really start thinking like humans and solving problems at hand on their own, what would it be like? Do remember, when humans solve problems at hand, its not always the best solution, yet the world seems to be going crazy over artificial intelligence and implementation of machine learning algorithms. What good could it do?

Well according to a research from global market intelligence firm, Research on Global Markets, machine learning has high implementation value in financial sector, retail sector and transportation sector and the global machine learning market is expected to reach a value of nearly INR 550 Bn. By 2023. While this may be true for the global market as there are many evolved and technologically mature countries like US, China and Japan, when it comes to India, things are not as simple.

Machine Learning Market in India
The machine learning market in India is still at a nascent stage and investments are expected to grow in this space as going by the trends of investments, the highest investments in Artificial Intelligence space have been directed towards application of machine learning algorithms. Hence it is predicted that this market will see a huge spike. But what has been stopping it from growing until now?

India is a gold mine of data given the population of the country. All kinds of data be it the retail sector, financial sector, or even the healthcare and education sector, India has a huge repository. But not everything is recorded and documented properly and that’s a very big reason why implementation of machine learning has not been possible. For the machine learning market in India to achieve its full potential, it’s important that a variety of data sets are available on cloud networks. Unfortunately, as a country we took on the cloud wave pretty late and there are still sections of the society who do not even have their voter id cards. Hence, to digitalize this huge repository is going to take a really long time.

Another reason which has acted as a deterrent for the machine learning market in India is the data security and privacy concerns. As representatives of companies call individuals to gather data and private information to fill in their database, people have become weary of sharing information for the fear of misuse of data. This is also slowing down the process of data collection and digitization.

But despite all the odds, given the initiative like Digital India from the government of India, it appears that the country is warming up to embracing new technologies and hence the implementation of machine learning algorithms is just around the corner.

For more information, download machine learning market in India: https://www.researchonglobalmarkets.com/machine-learning-market-in-india-2018-2023.html

Friday, July 12, 2019

Mobile wallet market in India under attack?

The news of Mobile Wallet and Digital payment app Paytm levying charges of money transfer recently hit the news. Though, Paytm authorities have denied it and said it’s a rumour, yet the news has created a disturbance in the market as it has the potential to threaten Paytm’s customer base, which makes it one of the leading mobile wallet and payment solutions app in the country.

Mobile Wallet Market in India

After the demonetization act, Paytm shot to fame overnight and saw a huge number of downloads that literally changed the way payments were made and received in India. The demonetization took place in the year 2016 which brought about a surge in the mobile wallet market in India.  As per a research report from Research on Global Markets, it was expected that mobile wallets will grow at a compounded annual growth rate (CAGR) of nearly 52% by volume year on year starting 2018 and ending 2023. However, with Fintech entering the Indian marketplace and changes in regulations for e-commerce industry in India, the projected growth numbers may change for the mobile wallet market in India particularly.

Mobile Wallet Market in India
MobileWallet Market in India
Mobile wallets have an inherent limitation. The operating system currently used by wallets like Paytm and Mobikwik are compatible largely with android and iOS operating systems, however when it comes to interfaces like BHIM and UPI, they are compatible with all kinds of devices which makes there utility far more accessible than standard mobile wallets. Therefore, even though the mobile wallet market in India has seen early success through Paytm and MobiKwik, in the long run the digital payment solutions are becoming more frequently used and adopted payment methods.

Mobile Wallet Market in India

Interoperability in payments has turned out to be a huge game changer in the financial services sector. Users of one payment app will be able to transact smoothly with other payment apps without any additional charges and hassles due to the Unified Payment Interface (UPI) technology. This disruption is possibly the endgame in the fast-changing mobile payment technology and now only time will tell who evolves faster and captures the Indian market completely.

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