Increasing urbanization, changing lifestyle patterns, better living standards, growing emphasis on having a clean environment and increasing demand from the commercial users are enhancing the demand for air care products in the Indian market. The rising investments in R&D activities to introduce natural and chemical free air fresheners are expected to catapult the market growth in the coming years.
The air care market in India mainly operates in three main segments, namely, home fresheners, car fresheners, and bathroom fresheners. The rise in car ownership and affordable unit prices have aided the car air fresheners segment’s performance, and contributed the second highest value in terms of sales. Among other air care, bathroom air freshener blocks, which act as odor neutralizers, are widely purchased across Indian households.
The air care market in India mainly operates in three main segments, namely, home fresheners, car fresheners, and bathroom fresheners. The rise in car ownership and affordable unit prices have aided the car air fresheners segment’s performance, and contributed the second highest value in terms of sales. Among other air care, bathroom air freshener blocks, which act as odor neutralizers, are widely purchased across Indian households.
Consumers are willing to experiment with different variants of air care products, mainly, spray/aerosol, to keep their households odor-free. Urban consumers are switching to modern and sophisticated offerings such as aerosols from traditional products such as incense sticks. The demand for exclusive and value added air freshener products with better fragrance are increasing rapidly among upper middle class consumers. Aromatherapy is also gaining momentum among the Indian consumers due to its versatility, which not only include air freshening but also pain relief, enhanced cognitive function and even mood enhancement.
Most of the air fresheners that are available in the Indian market contain harmful ingredients like phthalates, which can result in asthma, allergies and reproductive abnormalities. People, who are aware of these consequences prefer to stay away from air fresheners. People are also very slowly gravitating towards fragrant products such as potpourri, reed diffusers, candles etc., as they are environment friendly and thereby promotes a healthier lifestyle compared to sprays and aerosols.
Manufacturers are leaving no stone unturned in their attempts to educate the consumers about the products they offer. The urban areas of the country and the Indian metros are mainly responsible for majority of the sales in the air care market.
Most of the air fresheners that are available in the Indian market contain harmful ingredients like phthalates, which can result in asthma, allergies and reproductive abnormalities. People, who are aware of these consequences prefer to stay away from air fresheners. People are also very slowly gravitating towards fragrant products such as potpourri, reed diffusers, candles etc., as they are environment friendly and thereby promotes a healthier lifestyle compared to sprays and aerosols.
Manufacturers are leaving no stone unturned in their attempts to educate the consumers about the products they offer. The urban areas of the country and the Indian metros are mainly responsible for majority of the sales in the air care market.
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