Geo advertising is new, and now possible thanks to the services we use on our smartphones, and to a large extent, the Global Mobile Location-Based Services Market. The simple explanation is this – it involves the use of location-based services to apps to advertise things to you.
On the more technical side; it is the manipulation, analysis of the real-time location data supplied via the mobile service provider that’s later on used to fine-tune mobile ads, as per the user’s needs, and more importantly if they happen to be close to the locations concerned or highlighted in those ads.
Let’s take everyone’s favorite situation as an example here – the coffee shop. Suppose the targeted audience are coffee lovers and are in the location of a café being promoted, the café owners or the marketers can simply remind them that the café is around the corner and to make a quick pit stop – they’re usually enticed by ‘limited time only’ offers to attract them.
If they happen to be on their phones and see the ads, they can go to the store and make a purchase, since they are in the vicinity.
Here, time is of the essence as it’s likely that they could exit that geographical location pretty soon.
One example of this is the office lunch hour, or rather before it starts. Food delivery apps and restaurants might push out their ads one or two hours ahead of the lunch hour, so the audience can see the ad and have enough time to reach the stated location.
In order for such ads to take place, one has to really know what their audience likes, or where they happen to be at the moment. This prediction can prove to be useful to the brand using location-based advertising and has even resulted in variations of the LBS advertising too.
Request FREE Sample Report: https://tinyurl.com/yyk9wt82
Our related post:
Data Solutions and the Global Mobile Location-Based Services Market
What does the future hold for Global Mobile Location-Based Services Market?
On the more technical side; it is the manipulation, analysis of the real-time location data supplied via the mobile service provider that’s later on used to fine-tune mobile ads, as per the user’s needs, and more importantly if they happen to be close to the locations concerned or highlighted in those ads.
Let’s take everyone’s favorite situation as an example here – the coffee shop. Suppose the targeted audience are coffee lovers and are in the location of a café being promoted, the café owners or the marketers can simply remind them that the café is around the corner and to make a quick pit stop – they’re usually enticed by ‘limited time only’ offers to attract them.
If they happen to be on their phones and see the ads, they can go to the store and make a purchase, since they are in the vicinity.
Here, time is of the essence as it’s likely that they could exit that geographical location pretty soon.
One example of this is the office lunch hour, or rather before it starts. Food delivery apps and restaurants might push out their ads one or two hours ahead of the lunch hour, so the audience can see the ad and have enough time to reach the stated location.
In order for such ads to take place, one has to really know what their audience likes, or where they happen to be at the moment. This prediction can prove to be useful to the brand using location-based advertising and has even resulted in variations of the LBS advertising too.
Request FREE Sample Report: https://tinyurl.com/yyk9wt82
Our related post:
Data Solutions and the Global Mobile Location-Based Services Market
What does the future hold for Global Mobile Location-Based Services Market?
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