Sheet masks were the most trending thing in skincare in the year 2018 and are expected to be the same in 2019 as well. This Korean beauty product is gaining popularity worldwide as consumers understand its various benefits. Sheet masks are believed to be an exceptionally popular pampering treat for your skin even though the masks are expressly designed for single use only. Despite this, the popularity and awareness levels related to this product are so high that people do not shy away from investing on this regularly.
The global sheet face mask market, if we look at the report published by market intelligence firm, Research on Global Markets, is expected to reach a global revenue of nearly 1.9 Bn by 2023expanding at a compound annual growth rate (CAGR) of nearly 10% year on year for a period of 2018 to 2023. The report attributes this growth to the rising disposable income of the middle class world wide and the increasing awareness about personal care or pampering yourself. Yes, sheet masks are a product innovation that have disrupted the personal care products category, but one has to credit the marketing efforts of the companies which have made it popular.
The global sheet face mask market, if we look at the report published by market intelligence firm, Research on Global Markets, is expected to reach a global revenue of nearly 1.9 Bn by 2023expanding at a compound annual growth rate (CAGR) of nearly 10% year on year for a period of 2018 to 2023. The report attributes this growth to the rising disposable income of the middle class world wide and the increasing awareness about personal care or pampering yourself. Yes, sheet masks are a product innovation that have disrupted the personal care products category, but one has to credit the marketing efforts of the companies which have made it popular.
The product that was first tested in the Korean market, soon picked up steam and through the power of internet and digital marketing particularly through YouTube DIY videos, are today a global household name. Recently, the news of Korea’s best Sheet face mask, Mediheal, hitting the US markets was in the news. The move has been welcomed by the people of United States and soon it is expected to expand to other regions as well. Hoping to reap in the benefits of the growing global sheet face mask market, many home companies from India and China have already started working on creating their own versions of sheet masks or are looking at picking up stakes in the already established companies.
Soon this Korean beauty regime is likely to take over the entire world. So good times are definitely coming for the personal care industry in the name of sheet face masks.
Soon this Korean beauty regime is likely to take over the entire world. So good times are definitely coming for the personal care industry in the name of sheet face masks.
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