What’s driving the digital gaming market in India?

The gaming industry in India has come a long way since the turn of the century, with gaming giants like Tencent, Youzu and Nazara investing heavily in this market. The rise in the popularity of digital gaming is mostly down to the increased accessibility of these games to the public. The accessibility of digital games has been further enhanced by the popularity of smartphones in India. Users can now have access to the entire universe of games with a mere tap on their smartphone screens.

Rising number of smartphone users in India has created a stable marketplace for mobile games, as gamers are always on the lookout for new forms of entertainment. Moreover, game developers like Moon Frog, 99Games, PlaySimple and Mech Mocha are investing heavily on developing exciting new games to capitalize on the growth in smartphone usage to build their businesses. Thanks to the growing usage of smartphones and increased investments by game developers, the digital gaming market in India is expected to witness considerable growth in the foreseeable future.

Another factor driving the growing popularity of digital games in India is the advent of next-generation gaming technologies like augmented reality (AR) and virtual reality (VR). Moreover, carrier billing, online payments, and digital wallet have made in-app purchases within mobile games more affordable and convenient. Mobile gaming has never been so convenient and affordable for users and lucrative for app developers.

There’s no doubt that that the Indian gaming industry is thriving and showing no signs of stopping its meteoric rise. With technological advancements in almost every aspect and smartphone usage at an all-time high, digital gaming in India is going through a purple patch and the market seems exciting and lucrative for both gamers and game developers, respectively.