Here are some trends that are shaping the global garments industry

The apparel and garments industry is worth billions on a global scale. The market is being shaped by numerous factors that include – but are not limited to – changes in the economy, consumer trends and political climates.

A curious development that can be noticed in the global garments market is that of the continuance of the previously existing fashion trends. In other words, apparel styles that were in vogue a year ago have been further modified and popularized at present. Retailers that had been able to keep pace with the new trends from the previous years will thus benefit to a great extent.

New concepts have evolved all around the world. Stores that only serve as “catalogs” for buyers have surfaced, which require the interested parties to complete their purchases online after choosing their desired products. This “showroom” strategy has brought about a revolution in the global garments market and has even solved the problems related to the need for large square footage for traditional shopping complexes. Smart stores have also come up, which provide customers with the facilities of self-checkout and payments via digital methods.

Many fashion companies now personalize or customize the products as per the requirements of the target markets. The use of artificial intelligence and machine learning has made this possible, as the technology has enabled retailers to narrow down their offerings to suit a local market. Data on shopping history, style preferences and so on are utilized to get a clear picture of the demands and trends in the market.

Casual clothing is the new hype in the garments market. Styles have shifted to the “athleisure” style of apparel, and almost all major companies, ranging from high-end to affordable ones, are investing in this sector. Many retail companies are partnering with celebrities to release exclusive clothing lines, which has further increased the profitability of the industry.