Licensing of sports merchandise is a technique used to prohibit the production and distribution of counterfeit items of sports teams and sports merchandise brands. This method of licensing helps reduce the trademark infringement of players and their teams to a significant extent.
The global licensed sports merchandise market can generally be divided into three segments – products, distribution channels, and buyers or end-users. The industry as a whole is becoming increasingly popular due to several reasons –
The global licensed sports merchandise market can generally be divided into three segments – products, distribution channels, and buyers or end-users. The industry as a whole is becoming increasingly popular due to several reasons –
- Increased awareness pertaining to health and fitness activities among the people. People, nowadays, are focused on being fit, and so they are readily engage in workout regimes such as yoga, swimming, aerobics and running. This has led to a high demand for licensed sportswear and merchandise.
- Online shopping has become the more preferred option for the millennials and younger generations.
Amazon and other online marketing giants are aggressively using social media and other digital channels to encourage consumers to buy merchandise online.
- Popularity of sports leagues.
Popularity of sports leagues in most countries has fueled the demand of the global licensed sports merchandise market.
- Manufacturers now offer innovative and high-quality products at reasonable costs. Major sports merchandise brands are now combining quality with cost-effectiveness to provide consumers with premium sportswear at affordable prices.
- The trend of 3D printing gaining momentum in the market.
This method is lucrative since the products are digitally designed, which eliminates the need for using traditional manufacturing methods that typically involve manual labor and require complex machinery. Moreover, 3D printed merchandise are easily customizable.
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