The history of broadcasting began with radio broadcasts in the USA in the 1920s. Since then it has advanced to TV broadcasting, colour TV broadcasting, and the focus has recently shifted to digital broadcasting. With the evolution of the Internet and its usage, digital infrastructure is leading towards the growth of online video platforms, which in turn is influencing the viewing patterns of consumers around the world. Digital broadcasting is technically the use of digital signals rather than analogue signals for broadcasting over radio frequency bands.
As opposed to transmission of continuous signals in conventional analog broadcasting, digital broadcasting uses various encoding and multiplexing techniques to transmit signals. With digital broadcasting viewers can enjoy more attractive and extremely realistic visuals and sound. Due to its highly efficient frequency utilization, digital broadcasting can transmit many more programs in a given bandwidth compared to analog broadcasting. This bodes extremely well for the global digital broadcasting market as it offers a more efficient entertainment system, which can be appreciated by all its users.
In the global digital broadcasting market, digital television broadcasting, especially satellite television, is quite widespread. Digital audio broadcasting or satellite radio is gradually being adopted for radio broadcasting. The digital radio segment is expected to expand at a CAGR of 14.63% during the 2018–2023 period. As India is anticipated to incorporate a more digitalized framework in the broadcasting sector, the digital broadcasting market forecast determines a new trend in the Indian market.
We are becoming ever more dependent on the digital screens for recreation or information. It was recorded that in the year 2018, North America held approximately 28% share of the global digital broadcasting market. However, the market shares are facing a decline due to increasing license fees and a shift in viewers’ preference from television content to mobile content.
As opposed to transmission of continuous signals in conventional analog broadcasting, digital broadcasting uses various encoding and multiplexing techniques to transmit signals. With digital broadcasting viewers can enjoy more attractive and extremely realistic visuals and sound. Due to its highly efficient frequency utilization, digital broadcasting can transmit many more programs in a given bandwidth compared to analog broadcasting. This bodes extremely well for the global digital broadcasting market as it offers a more efficient entertainment system, which can be appreciated by all its users.
In the global digital broadcasting market, digital television broadcasting, especially satellite television, is quite widespread. Digital audio broadcasting or satellite radio is gradually being adopted for radio broadcasting. The digital radio segment is expected to expand at a CAGR of 14.63% during the 2018–2023 period. As India is anticipated to incorporate a more digitalized framework in the broadcasting sector, the digital broadcasting market forecast determines a new trend in the Indian market.
We are becoming ever more dependent on the digital screens for recreation or information. It was recorded that in the year 2018, North America held approximately 28% share of the global digital broadcasting market. However, the market shares are facing a decline due to increasing license fees and a shift in viewers’ preference from television content to mobile content.
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