Thursday, March 7, 2019

How is The Mobile Accessories Market in India Gaining Ground?

The economy of India has stood the test of time and has emerged as one of the major economies of the world. It has registered itself as a prime market for various industries, including the rapidly growing smartphone industry. India is anticipated to account for a significant portion of the mobile accessories market. Mobile phone accessories can be categorized into, protective cases, chargers, headsets, batteries, memory cards, power banks, portable speakers among others. Protective cases are expected to be the largest selling mobile phone accessories in India.

Digital Revolution Encourages the Market

The ‘Digital India’ campaign has strived to engage every Indian with the latest digital technology. Smartphones have played a vital role in implementing this campaign successfully. In recent times, smartphones are no longer used only as a device for communication. The user-friendly smartphone handsets offer multiple facilities like camera, calculator, internet surfing, and much more. These convenient gadgets are a one-stop destination for every mode of communication that technology can put forward. Evolving urban lifestyles and the increase in demand for enhanced mobile phones are factors contributing to the development of the mobile phone accessories market in India. Mobile phone accessories may refer to any hardware that is not a fundamental component of the mobile phone as designed by the manufacturer.

Mobile Accessories are Convenient and in Vogue

Availability of strong distribution channels like multi-brand mobile stores and online gadget retailers have supported the growth of the mobile accessories market. E-commerce and social media marketing have ensured effective publicity of these products, which is further driving market growth. The consumers are now aware of all the new mobile accessories getting launched in the market. According to mobile accessories market analysis, enhanced customer reach, attractive discounts and better customer support are some of the strategies executed by market players to gain a competitive advantage in the market. Most of the mobile phone accessories available in the present market are compatible with laptops and computer systems making these accessories even more beneficial to the consumers.

Mobile security and safety have become important concerns for users since they store important data in them. As a result, if an accessory is a valuable addition to the entire smartphone experience, users do not hesitate in upgrading their devices with handy mobile accessories. These positive factors support the growth of this market in the upcoming years.

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