Instant noodles have taken over the Indian market, becoming the fourth largest market for the product in the world according to trusted reports. Instant noodles are a type of ready-to-eat-food, consisting of dry noodles, tastemaker, and oils. Instant noodles of different flavors are easily available in supermarkets and stores. They are popular among all age groups because they are easy and convenient to cook and takes less time to prepare. Another factor propelling the growth of the Indian instant noodle market is the growing working population base.
Innovation in terms of taste is one of the leading instant noodles market trends. Even though instant noodles have not been a part of Indian cuisine, it can no longer be termed as strictly south East Asian dish. Indian instant noodle brands have come up with unique Indian flavors such as masala noodles to cater to the Indian palate. Noodle manufacturers have to keep adding new flavors to their repertoire to stay ahead of their competitors. This is why they have begun to invest in research and development activities to understand the wants of the Indian consumers better.
Instant noodles will always remain popular in the mountainous regions as they take lesser time to cook than other traditional dishes. Even though the reach of instant noodles in rural regions is not widespread, with the spread of mobile internet, the digital divide between rural and urban India is reducing and rural people to are consuming what urban dweller are consuming. The price point to is not a concern anymore as companies are selling their products at very affordable prices, which is driving the growth of the instant noodle market in India.
Innovation in terms of taste is one of the leading instant noodles market trends. Even though instant noodles have not been a part of Indian cuisine, it can no longer be termed as strictly south East Asian dish. Indian instant noodle brands have come up with unique Indian flavors such as masala noodles to cater to the Indian palate. Noodle manufacturers have to keep adding new flavors to their repertoire to stay ahead of their competitors. This is why they have begun to invest in research and development activities to understand the wants of the Indian consumers better.
Instant noodles will always remain popular in the mountainous regions as they take lesser time to cook than other traditional dishes. Even though the reach of instant noodles in rural regions is not widespread, with the spread of mobile internet, the digital divide between rural and urban India is reducing and rural people to are consuming what urban dweller are consuming. The price point to is not a concern anymore as companies are selling their products at very affordable prices, which is driving the growth of the instant noodle market in India.
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