The Indian fashion industry, especially the footwear segment, is attracting a lot of interest and offers significant scope for growth. The Indian footwear industry is well-placed to leverage its strengths for maximizing benefits. The biggest advantage that the industry enjoys is the abundance of resource with respect to raw materials and skilled manpower in the country. The growing significance of footwear in Indian fashion is leading to an increase in the demand for footwear, which in turn is providing support to the growth in the footwear market in India. The easy availability of varied styles is also increasing brand loyalty amongst the customers.
Growing fashion consciousness among Indians
The accessibility to huge varieties of footwear beyond the metro cities of India is augmenting the potential of the Indian footwear industry. Even in tier-II and tier-III cities, people are becoming more and more brand conscious, and are aware about the domestic and international brands across the different footwear categories. The market for footwear in India is evolving with each passing day and showcases a lot of potential for the market players. Currently, tier-II cities account for a significant share of the total sales, and tier-III cities are fast catching up in terms of sales and are expected to expand significantly beyond 2020.
Growing fashion consciousness among Indians
The accessibility to huge varieties of footwear beyond the metro cities of India is augmenting the potential of the Indian footwear industry. Even in tier-II and tier-III cities, people are becoming more and more brand conscious, and are aware about the domestic and international brands across the different footwear categories. The market for footwear in India is evolving with each passing day and showcases a lot of potential for the market players. Currently, tier-II cities account for a significant share of the total sales, and tier-III cities are fast catching up in terms of sales and are expected to expand significantly beyond 2020.
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Evolving consumer preference playing a big role
Rising awareness about the latest global trends coupled with technological advancements has played a huge role in the evolution of consumer preference. Increased penetration of internet and social media is significantly influencing the purchasing behaviour of Indian consumers. Also, the growth of integrated shopping malls, retail chains and multi-brand outlets is having an impact on consumer behaviour as these places offer a lot of convenience to the consumers, and are favourable to the growth of the organized segment of the footwear industry in India.
Evolving consumer preference playing a big role
Rising awareness about the latest global trends coupled with technological advancements has played a huge role in the evolution of consumer preference. Increased penetration of internet and social media is significantly influencing the purchasing behaviour of Indian consumers. Also, the growth of integrated shopping malls, retail chains and multi-brand outlets is having an impact on consumer behaviour as these places offer a lot of convenience to the consumers, and are favourable to the growth of the organized segment of the footwear industry in India.
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