Why is the global frozen food market gaining widespread acceptance?

xpected to happen a CAGR of 4.5% and

The growth of the frozen food segment is no accident. The way in which consumers have accepted and adopted frozen food is telling of the immediate and the future opportunities in this space. Factors such as change in lifestyle and consumption patterns, increase in the proportion of millennial population and the demand for convenience are the driving force behind the growth of this market. 

Millennial consider frozen food as a viable alternative because of their busy lifestyle and the paucity of time. According to research by a leading market research company, the global frozen food market growth is expected to happen a CAGR of 4.5% and will be worth USD 377.3 Bn by 2023.  

Why is the global frozen food market winning? 

1. Health: the general market consensus is that frozen food is as healthy as fresh food. With the advantage of freshness and nutrient retention, frozen food provides both variety and additional health benefits. From traditional dishes to street food, everything can be found in the frozen form. The long shelf life ensures that frozen food is better than fresh fruits and vegetables.
2. Convenience: Convenience has become a key determent in everyday consumer food choices. Frozen food fits the busy lifestyle and is also an effective option for healthy food without the fear of spoilage. Frozen meals can replace a specific recipe ingredient or the entire meal altogether. Frozen meals just need to be heated or seasoned and this has made life very easy for young professionals and couples.

The growth of the frozen food segment is not random. Trends in human behaviour, consumption and desires have boosted the strength and demand of this sector. Those who are adapting and linking relevant consumer benefits to their offerings can start to heat up stagnant sales and achieve enormous gains in this growing and exciting global frozen food market.