E-Commerce in India: What next after Flipkart-Walmart deal?

E-Commerce is the buzz word now in the start-up ecosystem of India. Dominated by foreign players like Amazon and Walmart, the Indian ecommerce industry is bustling with activity. No who doesn’t remember the Flipkart-Walmart deal. For more than a month the internet was busy speculating the specifications of this deal and the start-up ecosystem of India was rife with rumours of who is making what after the deal. In fact the media was obsessed with this news, from international players like the BBC and CNN to even native news apps and social media platforms were all talking about this deal which was set to become a landmark which will be etched in the history of Indian ecommerce market.

As per a study by Research on Global markets on E-commerce market in India “It is estimated that between 2018 and 2023 the value of the Indian e-commerce market will increase at a compound annual growth rate (CAGR) of nearly 41% from INR 2,375.43 Bn in 2017.” This can be attributed to the fact that internet users in the country are growing with each passing day and the purchase capacity of people is increasing at the same time. Hence, India is on a global map as the hotbed for new retail and financial services. So, what are the prominent moves that took place in India e-commerce market after the Flipkart-Walmart deal?

The latest buzz is about digital malls. An innovative concept which can revolutionize the India e-commerce ecosystem. Digital malls are basically a unique virtual portal for retailers to offer a unique and exciting shopping experience to consumers. Digital Malls of Asia (DMA) an initiative by Yokeasia Malls is an attempt to ease the pressure off retailers who are suffering due to boom in e-commerce in India. It’s a unique virtual mall where retailers will enjoy the liberty of being single sellers of a product category, this will eliminate undue competition and price advantage.

E-commerce Market in India

More importantly this virtual ecosystem will operate at zero -commission model unlike the major e-commerce platforms. Even payments driven through the DMA will come at no additional service charges. This takes away a huge cost burden off sellers and they can make their products available at cheaper prices for buyers. This should attract buyers to come to the virtual shopping mall and enjoy an all immersive digital shopping experience at much lower costs than other e-commerce market players in India.

The retailers are eagerly waiting for this disruptive concept to come alive and help them break the monopoly enjoyed by players like amazon when it comes to online shopping.

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