Globalization and increase in the purchasing power among Indians are the key factors owing to the increase in the use of home insecticides. Variety is the flavor of life, and continuous product innovation and development ensures that the audience remains interested in purchasing home insecticides. The presence of organized retail allows access to a large variety of home insecticides at discounted prices.
Some of the key strategies that the India home insecticides market has adopted in order to increase rural penetration and urban consumption are as follows -
1. Innovative formats - Mosquito repellents are the most used form of home insecticide. The Indian home insecticide market is segmented into other formats such as coils, vaporizers, sprays, electrical insecticides, and mats. Electric liquidizers help get rid of mosquitoes within five minutes.
2. Low cost – Products such as mosquito repellent cards are priced at Re 1 per card and targets the rural population. The low price is a good incentive for low income groups to purchase home insecticides.
3. Promotions and advertisements - Home insecticide brands resort to marketing their products through promotional advertisements on various forms of media such as television, radio, newspapers, and social media promotions.
4. Importance of maintaining health – The India home insecticides market has reached a stage of prominence due to the attention given to the prevention and curtailment of vector-borne diseases which are spread through mosquitoes.
When we take rural India as a reference point, mosquito coils are more popular than electric insecticides due to the cost factor and irregularity of electricity supply. Organized retail has led to the increased availability of home insecticides all over the country.
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