Key Factors influencing the India Wearable Devices Market.

Wearable devices with practical utility can be used on the human body. They provide health, entertainment, and fitness services. Wearable devices are not restricted only to smart watches or fitness trackers but also include smart jewelry, smart wrist wear, smart clothes, smart head phones etc. India’s current population comprises of 60% below the age of 35. The primary buyers of such devices are the health conscious working class who have benefited from features such as heart rate monitoring, sleep tracking, blood sugar level tracking, calories burnt, and stress level monitoring.


Fitbit and Samsung have proven to be the biggest names in the India Wearable Devices Market. They possess strong credibility and brand recognition. Since 2014, GOQii is leading the market in terms of volume and has been partnering up with doctors and stakeholders. The rate at which these wearable devices are purchased and their technology is accepted by users depends on the following:

• Relative Usefulness - A technology is more likely to be adopted if the consumer feels that by using it, they are at an advantage.
• Ease of use - Wearable devices are comfortable to wear, portable and mobile.
• Availability- A device that is easily available and provides a sense of proximity, connectedness and continuity will shift consumer behavior.
• Cost - An expensive device will not gain mass penetration if it is featured in a low disposable income market.

While the India Wearable Devices Market is primarily focusing on tracking and storing information about the health of the user, smart wearable devices can work wonders in the field of defense, automobiles, and entertainment. The exact future of wearable devices cannot be predicted. Key players can upgrade their products by understanding the Indian environment and decision making criterions.