On the surface, it might look like the process of setting up your own online travel agency would a simple one; or that persuading your buyers would be easy, once your portal goes online. But considering that India is a big place, you are approaching a huge market that’s filled with various end users and competitors too.
The Online Travel Services Market in India is growing rapidly. Although it’s highly competitive, it does contain scope for carving out your niche. It beings by learning more about that niche; when starting up, know that your competition is already established and probably has a bigger market share. Their secret lies in aggressive marketing, something that you won’t be able to afford and so you’ll need to find other ways to lure your buyers. Offering services unique to those of your competitors is one way to do that and it differentiates your own brand from others.
In doing so, you will develop the foundation of your branding as well, as you now have a fair idea of the expectations of your market.
To ascertain what those services are, you have to understand your target audience – and that means planning way ahead of things. Every aspect, right down to the smallest one requires thought and rushing through it all may turn into a costly affair. Your planning should start with the type of online service you have. An ideal plan should define a set path to take, but accommodate changes and unexpected developments.
The Online Travel Services Market in India is growing rapidly. Although it’s highly competitive, it does contain scope for carving out your niche. It beings by learning more about that niche; when starting up, know that your competition is already established and probably has a bigger market share. Their secret lies in aggressive marketing, something that you won’t be able to afford and so you’ll need to find other ways to lure your buyers. Offering services unique to those of your competitors is one way to do that and it differentiates your own brand from others.
In doing so, you will develop the foundation of your branding as well, as you now have a fair idea of the expectations of your market.
To ascertain what those services are, you have to understand your target audience – and that means planning way ahead of things. Every aspect, right down to the smallest one requires thought and rushing through it all may turn into a costly affair. Your planning should start with the type of online service you have. An ideal plan should define a set path to take, but accommodate changes and unexpected developments.
Funding and resources come last, once you’ve mastered the first two aspects. Venture capital, investments and loans are the common funding strategies. The options you need to explore will rest largely on whether your business fully online, if you wish to build a brick and mortar store and finally all of your marketing, promotional activities too.
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