Thursday, August 22, 2019

What’s behind the growth in popularity of Online Education Market in India?

With technological advancements reshaping almost every aspect of the Indian society, the education sector in India too is not left behind when it comes to benefiting from the latest developments in related technology. India is witnessing increased acceptance of online education over the last few years, with many students and working professionals leveraging different e-learning platforms to enhance their skills. And, owing to the ever-increasing popularity of these platforms, the online education market in India is poised for significant growth in the foreseeable future.

There are a number of factors that can be attributed to the growing popularity of e-learning or online education platforms in India. Some of the major ones are –

Increased internet penetration

As internet penetration is increasing across the nation, the education sector is witnessing a move away from the traditional four-walled schools and expanding through the internet. With an internet user base of 200 million and counting in India, education aggregators are increasingly looking to impart quality education to those who seek it online. Students from schools and colleges are increasingly using online platforms to meet their educational needs.


online education market in India

Personalized and adaptive learning methods

Online education platforms are evolving every day to modify the education they impart. Based on a student’s academic potential, strengths, weaknesses, aptitude and learning pace, precise curriculum are created to help them apply their learnings, complete assignments and manage study schedules. Not only for students, even teacher benefit from these platforms as they gain considerable understanding of how students learn and which teaching methodology would suit them the best.

Adoption of Virtual Reality (VR) and Augmented Reality (AR)

VR and AR have emerged as buzzwords in the technology space. Even the education industry – rather the e-learning platforms – is not shying away from deploying them for offering a unique learning experience. VR enables students to access e-learning platforms on mobile devices and directly interact with study material, thereby keeping their engagement levels high.

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